Team Human

Douglas Rushkoff takes us in a deep analysis of the repercussions of digital era in humanity and its own perception of itself, they ways we get to communicate and interpersonal relations we hold. He presents us the use of social media as the tool it actually is, juts an immense compilation of data for someone to use. Nevertheless, that is how big corporations see us, data for them to use, and we fall in this game, after all we manage to create or use things that take us away from the reality. Instead of look and enjoy a landscape, or enjoy a concert we take photos or videotape it, we are not present and this is how they succeed, they rely on our need for this type of gears. But he jumps to another more important topic, at least for me, he contrast two ways to look at this reality, of us lost in technology and in a consume culture, you could either lost all trust in humanity and focus on saving yourself, insolating from everyone else or you could trust in people, believe on them and yourself, that we could, on some point, open our eyes and see what we are doing wrong and do something to reverse it, starting to do good to other and life in general. Believing that what humans hold in the deeper of us is love, love for other, life and nature.

I prefer to stay with the second option, and you?